MLM business – How to evalute the right opportunity for you?

As an entrepreneur in MLM you must understand a MLM business model. It is essential to know how to evaluate the business opportunity and its product or service.

Be leery of the following:

Urgency, sign up now: A business model that creates urgency will disperse critical thinking. Think about that. There is so much hype, before you have a chance to evaluate the opportunity you have signed on the dotted line.

Pre launch: Many network marketers join pre launch or new start up companies to get in early. They believe first ones in equal bigger paychecks. Statistically, about 90% of network marketing companies end up filing bankruptcy in the first few years. Ouch, there goes your paycheck.

Forced Matrix: Some companies elude they will build your down line for you.

In love with the product: “I love this product and therefore everyone should love my product.” Some folks are married to their MLM companies. They are emotional involved and can not see past the obvious alarms of bad company management.

Selling a product or service that has no emotional attachment: Will your prospect buy from you next month or will you need to close them every time?

Emotional attachment is a big one.

I my opinion, people will continue to consume products that have to do with health, wealth and love or beauty.

For instance, during a financial crisis what products would you cut from your budget? A health product that helps maintains sugar level or a music CD for entertainment?

9/11 is a classic example. Money was tight for many folks. The travel industry suffered. Folks will stop traveling before they stop using a product that makes them look better or feel like a million bucks.

That’s what you call an emotional attachment.

Men will want health supplements to increase their stamina because they want to remain healthly. Women will want skin care products that makes wrinkles disappear because they want men to love them. We all want to look good and feel great.

So what is your intention of building your MLM business?

Is it to build it right and build it once so it can pay you and your children’s children for years to come?

My advice is to investigate the leaders in MLM Company. Read the Policies and Procedures. Ask yourself; is this the right timing in the company and the right time for the product? Is the product valued priced? Is your product consumable? Does your product have an emotional attachment? Does your up line have a system where they teach folks skills?...I mean real skills that include communication skills, internet skills and marketing skills. Is the compensation plan profitable and suited for your personality?

Do your research before jumping in MLM. It will save you years of failure and frustration. Build your MLM business on a solid foundation.

Monica
MLM Nurse
"A mentor with a servant’s heart"

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