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Monday, June 19, 2006

Network Marketing Success - Lead Generation Tips



NETWORK MARKETING SUCCESS – LEAD GENERATION

More people everyday who want success in network marketing are asking about lead generation techniques.

Most organizations today are not teaching new recruits the art of lead generation techniques. Most network marketers are left to struggle and learn by their own mistakes.

These techniques should be taught showing the recruit that that they can be rejection free.

Here are some of the ways to generate leads

1. As you listen and talk to people on a daily basis, you need to listen to their complaints, and when you hear them complaining, ask them “Would you like to do something about it?”

2. Big “AL” Tom Schreiter has an approach that is completely different. He will ask the question “What are your two major health challenges?” or “What are your two major financial concerns?” Usually, they will definitely tell you. Then you ask, “Would you like to do something about it?”

3. Some companies think that Business Cards are the answer. Most beginners in Network marketing buy expensive cards with their company log on and start distributing them. This does not seem to work in network marketing. Even though it may make you feel you are doing business, it is a waste of money. Most cards end up in the garbage can. However, if you put information on the card which will drive the person to call you or lead them to a lead capture page, then you may see a little results. Big Al’s favorite trick is a simple message: Call xxx-xxx-xxxx and request your free copy of the best seller book “How to get rich without winning the lottery.”

4. Collect Business cards: this is a good lead generation technique for you. Call them as leads.

5. Place your cards strategically. The Growth Pro system is based on this technique. You may leave them in magazines if you are in the doctor’s office. Maybe you want to have them listen to a conference call. Other people use the fake ‘hundred dollar’ bill with a curiosity message that leads to calling. The call back phone number should always be a Voice mail.

6. Some prefer Car Signs. Driving to work with a car sign on your car is cheap and is one to get peoples curiosity and usually commands attention. It should never be the name of your company, but a purchased domain name which will lead you to the web site.

7. T-Shirts are another form of advertising. Here again the shirts should trigger curiosity and command attention.

8. Buttons are yet another way to demand attention. Some companies have built an empire with buttons. Losing weight is a great way to tell everyone you have. Again, do not use your company’s name; use a slogan that will command attention and curiosity.

9. With Door Hangers success depends on the neighborhood. With this method you would need to include an offer and a deadline to create urgency.

10. Give away an ebook which can help you learn skills. Not only will a free ebook give you some great techniques, but help you to understand other ways of prospecting

If you want network marketing success you need every tool available for you and learning the techniques of lead generation skills will lead people to you.

May success be yours,
Deana Miller

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