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Wednesday, March 15, 2006

Network marketing mistakes that you should avoid

I would like to talk about network marketing mistakes today.

I received a question recently: How to stop losing money in network marketing?

I will talk about the wrong ways of marketing that waste money then I will discuss afterwards how to make your marketing works so it makes you money.

Most people join network marketing companies to make money and to get rich.

The facts are: Many people lose money!

How do they lose money?
  • They may have listened to their upline!
    Let me explain, initially when I started in network marketing two years ago, I was working with a company where no one has any clue about marketing. All what they teach you is to make a list of your friends and family!
    Then I asked those uplines what to do next: they told me to start mailing packages about the company! I did not like their idea because I did not like the letter and the target of mailings, but I was supposed to be teachable and I decided to listen...

    I mailed about $800 worth of these packages and I never heard from anyone!
    That does not mean direct mailing is a bad idea but mailings with a horrible letter for non-targeted list is just dumb stupid. Never listen to your upline if you see no results!

    Direct mail requires a letter with great copywriting skills to a targeted mailing list. It costs money for testing the list and you have to be prepared for some money loss.

    Lesson #1: Do not use direct mail initially in your campaign.

    I will discuss in the future how to undergo successful mailing campaign without losing your money.
  • They may have not listened to their uplines
    Placing advertisements in the newspapers is just not smart to say the least.
    No one ever reads those classifieds advertisements of business opportunities. The advertisements are very expensive and it is lost between the hundreds of other ads.
    I placed one time an advertisement for $275 and got me absolutely no response: 0 leads.
    In this case, my uplines told me no one reads those and I decided not to listen: my mistake.

    If your upline tells you to start placing advertisement in the newspaper, then you have to study his personality and his intentions (He is just gambling with your money)

    Lesson #2: Never use expensive advertisement in the newspapers.
  • Some companies obligate their distributors to keep buying products more than the needed personal consumption to stay active in the company which leads to accumulating lots of unused inventory

    Lesson#3: Quit this company. Luckily, most companies do not follow this model anymore.
  • The biggest mistake is repeating the same marketing technique and expect different results.

I will discuss in the future the right way of doing network marketing to make money.
Stay tuned

Dr. Nabil
The MLM doctor
Is your MLM sick? Contact the MLM doctor

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