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Thursday, October 13, 2005

Network Marketing Success with lead generation

by Nabil Khoury

Network Marketing Success depends on effective, free or cheap lead generation techniques.

Surprisingly, lead generation techniques are completely ignored by the training of most network marketing companies. Most network marketers are left to struggle and learn from their own mistakes…

Network marketers should be able to generate leads locally or through the internet, and to prospect rejection free.

How can you generate leads locally?

  1. Classic Big Al strategy: When you are talking to people on a daily basis, you need to listen to their complaints, and when you hear them complaining, you ask: “Would you like to do something about it?”

  2. Another Big Al strategy: If you are around people, and you want to prospect, simply induce negativity by asking questions such as “What are your two major health challenges?” or “What are your two major financial concerns”, then you ask: “ Would you like to do something about it”.

  3. Business cards: Not the way you do it! Most of beginner network marketers, buy those expensive business cards with their company logo on and start to distribute them. Even though psychologically they are happy and they feel that they are in business. Those are completely useless and waste of money. Your business card is going to end up in the garbage soon! Your business card should have a message that triggers curiosity and leads to action such as driving the person to call you or lead them to a lead capture page. Big Al favorite trick is a simple massage: Call xxx-xxx-xxxx and request your free copy of the best seller book “How to get rich without winning the lottery”. Another business cards that can become ‘viral’ and will not be thrown away as fast is ‘the fake million’ with your message on it.

  4. Collect business cards: many of the major trainers in the industry, recommend getting other people business cards, call them and “prospect through”.

  5. Drop cards: Growth Pro system is based on this technique, you drop some yellow or green card that has a message that drives people to listen to a sizzle call. I have heard different successes about the efficacy of this technique. Other people use fake ‘hundred dollars’ with curiosity message that leads to calling. The call back phone number should always be a Voice mail.

  6. Car signs: Are you driving through superstars every day? Car signs can be effective, one time cheap investment. The sign also should trigger curiosity and commends action. It should never be the name of your company.

  7. T-shirts: The message should trigger curiosity and commands action.

  8. Hand bands: I see so many people wearing hand bands and they have lost most of their efficacy, but they are very cheap and it is always worse using.

  9. Buttons: are under used. Herbalife built an empire from using buttons: ”I lost weight, ask me how”. What button are you wearing? The same principle apply here, do not use some dumb button with your company name on it, use one that commands attention and curiosity.

  10. Door hangers: USe them to get customers. Door hangers success depend on the neighborhood. In order to succeed with door hangers, it has to include an offer with a deadline to create the urgency.

Click on the link and download Free Network Marketing Success E-book


At 10:16 PM, Blogger Network Marketing Success Team said...

Great tips! I use Big Al's line whenever I can and find it rejection-free.


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